Aug. 27: Cost to originate; Automatic lender, custom software; Disaster news; Mr. Cooper acquisition; Fed independence
I was today years old when I realized that the shovel was literally a groundbreaking invention. The best ads and marketing focus on rates and products, right? Wrong. From Florida, Todd P. reminds me of a powerful, memorable lending ad that doesn’t even mention words like mortgage or loan or technology or lending. What message…