News: We are running at a timeline of 3 to 4 weeks ahead for placement instead of our usual 7-10 days.
Briefly: Circulation of the daily commentary is approximately 60,000 professionals in various parts of the mortgage and real estate field, and related industries. It tends to be forwarded, which we don’t track, although I assume that not everyone reads it every day. The ad goes onto www.robchrisman.com, where it is archived forever, and placed on www.LenderNews.com where it is archived, grouped in the jobs section, and kept for 60 days. Ask Anjelica for “rushes,” “please place on top,” and wait list availability. Here are the basic advertising options:
1. $575 for a 150-word commentary ad for a specific job or for jobs, or a product across a wide territory. This includes a “blind” ad where the company is not mentioned by name and the resumes go to Anjelica and she will forward them and respond to applicants. (Companies often run these if they are replacing someone or want to stay under the radar.)
2. A bulk deal:
Alternative 1: $525/ad for three-five commentary ads
Alternative 2: $495/ad for six-eight commentary ads
Alternative 3: $475/ad for nine or more commentary ads
More ads can be purchased during the twelve months at bulk rates.
3. A web banner ad: $2,250 for an entire year. It includes a banner ad on our site and four commentary ads throughout the year which, at $575×4, pays for itself.
5. A “Company Spotlight” write-up of 400 words for $550: This opportunity highlights another side of your business that allows our readers to get to know you better. The company fills out five Q&A’s sent to you well in advance for you to carefully craft your answers, and the 400-word piece is run on Saturday mornings at the top. Please note, this isn’t a recruiting message or an advertisement for products but is an opportunity to show how your company helps society, borrowers, and employees in our industry.
6. Sponsoring the daily podcast for a week. A podcast is produced daily based on the daily Commentary, but with added news and interviews. The sponsor is mentioned in the lead paragraph a few times during the week and writes the 30-second sponsorship announcement at the beginning and end of each podcast. (To listen to the audio version of today’s commentary, please click here.) Contact Robbie Chrisman at [email protected] for information.
Commentary Ad Specs: 150 words or less and 4-5 sentences in paragraph form (the what’s, who’s, where’s kind of thing – anything that sets you apart). Please provide an email link for new hire mentions or a contact name for hiring managers (please no generic emails).
Banner Graphic Ad Choices: File format options: jpg, gif, webp, or png files with dimensions of 120(W) x 180(H) pixels. Please no javascript gif-files (no bannersnack created files). Please let us know the Title you wish above the graphic. Please submit the URL link for the landing page and whether or not you wish to have the banner graphic coded for analytics. We will replace the Graphic Banner and the URL upon request. Let us know if you change the landing page.
More info about Commentary Placements
A job or product ad, such as “We are searching for a new CFO in our Denver office…or “We are looking for an MI account executive in Missouri…” is $545. Discounts are available for three or more placements if think you may be placing more ads over the next several months.
Alternatively, you can place an ad for jobs or products over a wide geographic range, or a blind ad, for $545. A “blind ad” is where the company is not mentioned by name and the resumes come to us and we forward them and respond to applicants. (Companies often run these if they are replacing someone, or want to stay “under the radar.”)
Both rates are much better than the 33% of the 1st year’s salary that outside recruiters often charge.
Please allow 3-4 weeks lead time from the date you submit your ad to the date it will post.
To place a job ad, please use the form below. Job ad questions may be directed to [email protected].
To receive analytics or constant contact reports please indicate “yes” on the form below
and on the day after your commentary runs, please fill out
the form online here to determine which reports you need. Thanks!